Wartburg College Homecoming & Family Weekend Identity (2013–2021)

For nearly a decade, I created the annual identity designs for Wartburg College’s Homecoming and Family Weekend, a key celebration for students, alumni, and families. Each year required a fresh logo, distinct vibe, and cohesive branding across multiple touchpoints. Key deliverables included:

• Logos and Branding: Developed a unique logo and visual style each year to reflect the theme and spirit of the event.

• Print and Promotional Materials: Designed posters, mailers, programs, and buttons, ensuring brand consistency across all printed pieces.

• Swag and Apparel: Created eye-catching designs for t-shirts, swag items, and other branded materials for attendees to enjoy.

This project was an exciting opportunity to reinvent the event’s identity year after year while fostering school spirit and community engagement.