Northeastern University Print and Digital Campaign

In collaboration with Northeastern University, I developed both print and digital materials aimed at attracting and retaining prospective students. My contributions included:

• Print Pieces: Designed an initial print piece to capture student interest, followed by a fulfillment print piece to sustain engagement and deepen their connection with Northeastern.

• Email Templates: Developed cohesive email templates that aligned with the university’s branding, reinforcing messaging across digital platforms to engage prospective students effectively.

• Variable Custom Fulfillment Video: Created a personalized fulfillment video that adapted to individual prospective students, adding a tailored, dynamic element to the campaign to increase impact and retention.

This project blended print and digital components to create a comprehensive strategy that helped Northeastern effectively communicate with and engage potential students.