Alma College

As part of Fire Engine RED's engagement with Alma College, I contributed to a comprehensive recruitment campaign aimed at prospective students. My work involved:

• Initial Interest Piece: Designed a visually engaging print piece to capture the attention of prospective students, showcasing the unique offerings of Alma College and driving initial engagement.

• Fulfillment Piece: Created a follow-up fulfillment print piece to sustain interest, reinforcing key messaging and encouraging continued consideration of Alma College.

• Senior Campaign Piece: Developed a specialized print piece for the senior campaign, highlighting programs and experiences tailored to graduating students.

• Digital Ad Campaign: Launched a digital ad initiative that included display ads, Meta ads, and Snapchat video ads to expand reach and engage students across multiple platforms.

This integrated campaign was crafted to connect with potential students at essential touchpoints, fostering both initial interest and sustained engagement.