Bethany College

As part of Fire Engine RED's engagement with Bethany College, I led a "start from scratch" project to develop a new recruitment campaign aimed at prospective students. My design was selected for the college’s search email campaign, and the project scope included:

• Search Email Campaign: Created an eye-catching and effective email design to engage prospective students from the start, setting the tone for the entire recruitment campaign.

• Initial Interest Print Piece: Designed a compelling print piece to introduce underclassmen to the unique offerings of Bethany College, sparking early engagement.

• Fulfillment Print Piece: Developed a follow-up print piece to maintain interest, reinforcing key messages and encouraging continued consideration of Bethany College.

• Senior Mailer: Crafted a specialized print piece for the senior audience, highlighting programs, experiences, and opportunities tailored to graduating students.

This campaign was designed to build brand recognition and connect with potential students at key stages, from initial contact through to sustained engagement.