southern methodist university

As part of Fire Engine RED's engagement with Southern Methodist University, I contributed to a comprehensive recruitment campaign targeting high school prospective students. The project scope included:

• Initial Print Piece: Designed a visually striking print piece to introduce students to the distinct opportunities and programs at Southern Methodist University, sparking early interest and engagement.

• Fulfillment Print Piece: Created a follow-up print piece to maintain student interest, reinforcing the university's key messages and encouraging continued consideration.

• Extensive Digital Ad Campaign: Launched a robust digital ad strategy that included display ads, Meta ads, and TikTok ads to reach prospective students across various platforms, enhancing visibility and engagement.

This campaign was crafted to engage high school students at critical points in their decision-making process, fostering initial interest and long-term retention.