Howard Payne University Print Campaign

As part of Fire Engine RED's engagement with Howard Payne University, I contributed to a targeted print campaign aimed at prospective students. My work involved:

• Initial Interest Piece: Designed a visually appealing print piece to capture the interest of prospective students, highlighting the unique offerings of Howard Payne University and sparking initial engagement.

• Fulfillment Piece: Created a follow-up fulfillment print piece to sustain student interest, reinforcing key messaging and encouraging continued consideration of Howard Payne University.

• Senior Campaign Piece: Developed a distinct print piece specifically for the senior campaign, emphasizing key aspects of the university’s programs and experiences relevant to graduating students.

This print campaign was crafted to engage potential students at critical touchpoints, fostering both initial interest and ongoing retention.